How to use Braze with Purple Dot

Shopify stores

How you need to use Purple Dot with Braze depends on whether Purple Dot is integrated into your Shopify store as separate checkout or as a payment provider inside Shopify's checkout. See more here to learn about these two options.

As payment provider inside Shopify checkout

No extra setup is required. The same events/tracking that already works for your regular sales will work for pre-orders also.

As separate checkout

The Purple Dot checkout integration with Braze helps you track shoppers that have purchased a pre-order.

Visit the Integrations settings page in the Merchant Portal and click Connect on the Braze card to get started.

Once the integration is enabled, Purple Dot will fire a pre_order_placed event to your Braze workspace, containing:

1. Basic profile fields for marketing consent

2. The preorder reference, total pre-order amount, and shipping information

3. A purchase line for each line item of the pre-order

More detail about what data is included in the event can be found in our developer documentation.

You can use this event in Braze to:

• Trigger follow‑up marketing campaigns

• Build segments of customers who have pre‑ordered specific SKUs