Tracking pre-order conversion

If you are selling pre-orders via the Purple Dot checkout, the accuracy of Shopify’s built-in conversion tracking is affected for shoppers that purchase a pre-order. This is because those orders are completed outside of Shopify’s native checkout, and Purple Dot will not reveal them to Shopify until some number of days/weeks/months later when your stock arrives.

Because of this, we recommend using Google Analytics (GA) or another external tool to get a more complete view of your conversion funnel.

As a note, pre-orders are still reflected in your total order and sales data in Shopify, once released for fulfilment.