How to track pre-orders in Triple Whale

Shopify stores

How you need to use Purple Dot with Triple Whale software depends on whether Purple Dot is integrated into your Shopify store as separate checkout or as a payment provider inside Shopify's checkout. See more here to learn about these two options.

As payment provider inside Shopify checkout

No extra setup is required. The same events/tracking that already works for your regular sales will work for pre-orders also.

As separate checkout

Once set up to do so, the Purple Dot checkout automatically maps mid-funnel milestones (such as starting a checkout) and final purchase actions to Triple Whale.

Prerequisites

• The Triple Whale app installed in your Shopify store and connected to your Triple Whale account

• The Triple Pixel active on the storefront via that app and actively tracking your storefront browser sessions

• Purple Dot must be connected to that same Triple Whale account

If you do not have these configured yet, please see the technical guide here.

Once everything is configured, Purple Dot will automatically send events to Triple Whale when these checkout milestones are reached: