How to track pre-orders in TikTok

Shopify stores

How you need to use Purple Dot with TikTok software depends on whether Purple Dot is integrated into your Shopify store as separate checkout or as a payment provider inside Shopify's checkout. See more here to learn about these two options.

As payment provider inside Shopify checkout

No extra setup is required. The same events/tracking that already works for your regular sales will work for pre-orders also.

As separate checkout

Once set up to do so, the Purple Dot checkout automatically sends events during checkout and when pre-orders are purchased.

Prerequisites

• The TikTok app installed in your Shopify store and connected to the your TikTok Ads account

• A TikTok Pixel active on the storefront via that app, with browser events flowing in TikTok Events Manager

• Purple Dot must be connected to that same TikTok Ads account

If you do not have these configured yet, please see the technical guide here.

Once everything is configured, you will see the same events as submitted to TikTok by Shopify for your regular, in-stock sales that go through Shopify's own checkout: