How to track pre-orders in Meta

Shopify stores

How you need to use Purple Dot with Meta software depends on whether Purple Dot is integrated into your Shopify store as separate checkout or as a payment provider inside Shopify's checkout. See more here to learn about these two options.

As payment provider inside Shopify checkout

No extra setup is required. The same events/tracking that already works for your regular sales will work for pre-orders also.

As separate checkout

Once set up to do so, the Purple Dot checkout automatically sends events during checkout and when pre-orders are purchased.

Prerequisites

• The Facebook & Instagram app installed in your Shopify store and connected to your Meta Business account

• A dataset (pixel) active on the storefront, with browser events flowing in Events Manager

• Purple Dot must be connected to that same Meta Business account

If you do not have these configured yet, please see the technical guide here.

Once everything is configured, you will see the same events as submitted to Meta by Shopify for your regular, in-stock sales that go through Shopify's own checkout: