Why we display "Pre-order protected by Purple Dot?" on your website

The “Pre-order protected by Purple Dot” is necessary as Purple Dot assists with various customer touchpoints across the pre-order journey to help build trust and conversion. Offering a great customer experience around pre-orders is a big reason why brands choose Purple Dot as their pre-order partner, on top of the operational benefits. For instance:

• Making it clear on the PDP that it is a pre-order and what exactly this means

• Self-service tooling such as the ability to cancel their pre-order at any time and update their information (saving time for your customer service team)

• Notifying the shopper of any delays, as well as when the item is ready to be shipped, via co-branded emails

• Ensuring FTC compliance by transacting the customer and holding their funds until the item is shipped (Purple Dot will appear on their bank statement along side your brand name).