What emails does the shopper receive in their full pre-order journey?

These transactional emails are used to communicate the current status of a pre-order and are not editable or customisable.

All emails appear to be from: [Your brand name] via Purple Dot

All emails reply-to address is: as per the Email settings in your Purple Dot dashboard

Primary Emails

These are the most common emails sent to shoppers during the pre-order journey. Some emails may have dynamic text based on the nature of the pre-order and your store settings (e.g. when you collect payment from the shopper).

Pre-order Confirmation

Purpose: Provide a receipt of the pre-order

Trigger: When pre-order has been placed

Ready To Ship

Purpose: Update the shopper on progress towards receiving their pre-order and notify them of payment being taken, if applicable

Trigger: When a pre-order shipment is released for fulfilment

New Estimated Shipping Date

Purpose: Update shoppers on changes to the delivery timeline, ensuring FTC compliance

Trigger: When estimated ship dates are amended in the Waitlist

Cancelation

Purpose: Provide a receipt of the cancelation and refund, if applicable

Trigger: When pre-order has been canceled

CSAT Survey

Purpose: Measure pre-order satisfaction and collect shopper feedback. This data is accessible within the Purple Dot dashboard.

Trigger: Once delivery of the pre-order has been completed

Additional emails

These are less common emails that shoppers may receive depending on the nature of their pre-order, your specific store settings or actions the shoppers take during the pre-order window.

Shipping Details Updated

Purpose: Receipt of changes to their shipping address

Trigger: When the shipping address of a pre-order is updated

Refund

Purpose: Receipt of a refund

Trigger: When a refund is issued to the shopper

Upcoming Payment Reminder

Purpose: Reduce payment failures for merchants who charge on fulfilment

Trigger: A short while before the earliest estimated ship date of the next shipment coming up

Payment Failed

Purpose: Remind shoppers to update their payment method to avoid cancelation

Trigger: When pre-order payment has failed

Abandoned Cart #1

Purpose: Increase pre-order checkout conversion

Trigger: The shopper has abandoned their cart and at least 30 minutes have passed.

Abandoned Cart #2

Purpose: Increase pre-order checkout conversion

Trigger: 24 hours after the first abandoned cart, if the shopper hasn't placed an order.

Complete Your Pre-order

Purpose: Inform shoppers that payment is required to complete a drafted pre-order

Trigger: Draft pre-order created for a shopper within Purple Dot

Shipping Dates Reminder

Purpose: Remind shoppers of the estimated shipping dates on long-lead time pre-orders.

Trigger: Half way between pre-order purchase date and the earliest estimated ship date.

Note - this is only sent on pre-orders with a lead time >1 month.

Emails sent when doing price adjustment

These emails only apply when using Purple Dots price adjustment feature. Speak to us to learn more about this capability.

Price Adjustment #1

Purpose: Notify shopper that the price of their pre-order has increased and action is required

Trigger: Price adjustment (increase) created for a waitlist within Purple Dot

Price Adjustment #2

Purpose: Confirm receipt of the shopper accepting the price increase

Trigger: Shopper accepted the price increase

Price Adjustment #3

Purpose: Notify shopper that the price of their pre-order has decreased

Trigger: Price adjustment (decreases) created for a waitlist within Purple Dot